Data yang diperoleh akan dianalisis secara deskriptif dan regresi linear menggunakan perisian SPSS v.22. Sebanyak 80 pelajar telah mengambil bahagian. Instrumen yang digunakan dalam kajian ini adalah soal selidik yang diedarkan secara rawak. Sampel kajian ini adalah daripada kalangan pelajar dan komuniti Politeknik Kota Kinabalu, Sabah. Justeru itu, kajian ini dijalankan untuk menilai gelagat pembeli atas talian dan item yang menjadi perhatian pembeli online. Semakin ramai pengguna berbelanja dalam talian untuk membeli barang dan perkhidmatan, mengumpulkan maklumat produk atau bahkan mencari keseronokan apabila berbelanja atas talian. Dengan pertumbuhan perniagaan atas talian yang pesat selari dengan teknologi internet dan telefon pintar, ramai individu beralih kepada pembelian atas talian berbanding dengan pergi ke pasar raya untuk pembelian barangan tertentu. Very few studies or research about the factor influence customer satisfaction in online shopping especially in context of Malaysia and this study will help to understand about this issue further.Ībstrak Pada masa kini, membeli-belah dalam talian adalah fenomena yang berkembang pesat.

There has a positive relationship between these factors with the customer's satisfaction using online shopping such as Shoppe that will enhance customer loyalty using this platform.

The paper undertakes extensive literature review from the past studies related to the concept of online shopping and factors that contribute to customer satisfaction which are website designs, functionality, privacy, reliability and recovery. Based on the previous study around the world, there are few factors which influence customer online buying satisfaction, therefore, this paper has constructed a conceptual framework to examine the factors that influence customer satisfaction towards online shopping using Shopee as the platform in the context of the Malaysian customer. Malaysia also does not leave behind in the development of the online shopping industry due to emerging many online shopping platforms such as Lazada, Shopee, Zalora, Mudah.my and others.

The imperative of online shopping has increment essentially around the world in this IR 4.0 era in term of business to business (B2B) conjointly business to customer (B2C). Online shopping is a platform of e-commerce that enable users of the websites or mobile apps to buy goods or services directly from a seller. In the era of industry revolution 4.0 nowadays, information and communication technologies are growth rapidly that lead to the emerging of website and internet-based business into different industry such as online shopping.

Online shopping project in java pdf